‘I Love Jaisalmer’ was founded in 2013. It is an alliance of local people taking ownership of their problems & responsibilities. We come together to value and honour our land, it’s people and it’s cultural & material heritage. We are driven by the confidence that we can instil in every individual, a sense of pride, dignity and duty towards himself, his customs and his land.
We envision Jaisalmer as a sustainable community that is inspired from it’s past, one which catalyses it’s resources to empower individuals, enabling them to create a better tomorrow. Our mission is to bridge the gap between the idea of living in a great city, to actually getting down to making it one.