‘I Love Jaisalmer’ was founded in 2013. It is an alliance of local people taking ownership of their problems and responsibilities. We come together to value our land, honour its people and its cultural and material heritage. We aim to instil in every individual a sense of pride, dignity and duty towards themselves and their land.

Our approach is simple—reveal Jaisalmer’s inherent resources and opportunities to its community while helping them shape a shared vision for their future.

This process will transform Jaisalmer into a resilient, self-sustaining community that is inspired by its past, utilising its resources to empower individuals to create for themselves a future that is productive and fulfilling.
Our objectives

Educate & Inform

Empower the Youth

Instil Love & Belongingness

Promote Vernacular Artistry
Protect Heritage & Culture

Enhance Tourist Experience
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