With most of the awareness programmes centred around educating adults, ILJ found the necessity to address issues of conservation and cleanliness with the children of Jaisalmer. The initiative began with an interactive awareness programme at an all-girls school. The aim was to sensitise children about the challenges of the city and discussing possible solutions to make Jaisalmer a more liveable city. The session was followed by a cleanliness campaign with over 200 kids cleaning their school premises.
Inspired by their interest to be a part of the change, we decided to augment this into a new campaign called “Jaisalmera - mera ghar, meri zimmedari” (my home, my responsibility)