I Love Jaisalmer collaborated with Rajasthan Tourism to create promotional material for Jaisalmer tourism and Desert Festival 2021 in our endeavor to promote the heritage, culture, and bio-diversity of Jaisalmer. Campaign to stimulate Jaisalmer tourism ‘Aao Jaisalmera’, which started with the Desert Festival 2021, encouraged the potential of the city of Jaisalmer by making the real people of Jaisalmer its hero & face. I Love Jaisalmer along with content partner Hoga Films created digital content and a talked-about campaign by leveraging the Desert Festival 2021 and its experiences.