Jaisalmera - mera ghar, meri zimmedari (my home, my responsibility) is our latest campaign that aims to instil a sense of belonging in the children towards their city. Our approach is to first sensitise them towards the challenges faced by the city, such as lack of cleanliness, street hygiene, waste disposal, social awareness to public property etc. and then engage them in discussions about their idea of a better city.
Motivated children take leadership roles to form groups and drive specialised campaigns in their locales as part of a monthly competition.
We believe that this initiative will create a buzz amongst more children to collaborate for various causes, device unique solutions, increase awareness and ultimately inspire adults to work for the betterment of the city. As of now, we have engaged with over 900 students with ‘cleanliness of the city’ as our first challenge.