Preserving Folk Traditions of Thar

To preserve traditional folk music of The Thar region, I Love Jaisalmer took the initiative to support artists through various means for their sustenance.
Manganiyars are hereditary professional musicians residing mostly in the Jaisalmer district. The COVID-19 has restricted the global performances of folk artists and posed a challenge to the survival of the popular art form of the region. The closure of tourist places and hotels after COVID 19 restrictions has deprived the artist community of their livelihood for several months.
I Love Jaisalmer reached out to the families of 100 artists in Jaisalmer city and few neighboring villages to support them during the challenges of the pandemic.